Research on the Kylin Culture and the Kylin IP Image Design

The Beijing Central Axis is the most well-preserved traditional capital city central axis architectural complex in China.The Beijing Drum Tower marks the northern end of the Beijing Central Axis, featuring a little-known Kirin-facing wall.Kirin is an auspicious creature in Chinese mythology, symbolizing national prosperity and peace.Chinese people believe that it not only brings beautiful things but also brings children.The appearance of the Kirin symbolizes the prosperity of the country and the happiness and well-being of the people.This article attempts to study the auspicious beast image, which is full of beautiful meanings.On one hand, it organizes the historical descriptions and depictions of the Kirin.On the other hand, it creates an intellectual property (IP) image named 'Zhong Linglin' in an artistic style that aligns with the aesthetics of the modern era.This is done to promote the rich traditional culture associated with the Beijing Axis.