Masculinity crisis or gender reconciliation: A corpus-assisted critical discourse analysis of the effeminate Chinese masculinity debate on social media

Sexism and gender controversies often occur on the internet in contemporary China. The prevalence of male effeminacy is a part of the growing diversity of gender representations. This article investigates the dominant discourses surrounding the debate on male feminization, and netizens’ stance in Chinese social media discourse. By employing corpus-assisted critical discourse analysis, the study identifies four dominant discourses: resistance discourse, anti-discrimination discourse, patriarchal discourse, and nationalistic discourse. These discourses are constructed using various strategies, such as abstraction, authorization, categorization, and morality strategies, and are inextricably intertwined with China’s sociocultural background and broader social contexts. This study offers insights into the clash between conventional and liberal views on ‘soft masculinity’ and exemplifies how Chinese netizens actively leverage social media platforms to express views on gender issues.