Exploring the Impact of ChatGPT Literacy on User Satisfaction: The Mediating Role of User Motivations

The introduction of chat generative pretrained transformer (ChatGPT), the fastest growing large language model, has changed the landscape of artificial intelligence–human interaction in everyday life. As the social influence of ChatGPT increases, competencies in it become important life skills. This study aims to explore the determinants of ChatGPT user satisfaction to provide practical implications by suggesting a significant independent variable and mediators between the independent variable and user satisfaction. To this end, this study recruited 822 college students with prior experience using ChatGPT (407 males and 415 females) and conducted an online survey. We tested the effects of ChatGPT literacy on user satisfaction and the mediating roles of different motives (i.e., information and knowledge acquisition and entertainment and leisure) in the relationship between ChatGPT literacy and user satisfaction. The results suggest that ChatGPT literacy significantly increases user satisfaction and that information and knowledge acquisition and entertainment and leisure partially mediate the relationship between the effect of ChatGPT literacy and user satisfaction. The results may have implications for large language model developers and practitioners, such as educators.