Who says aging is lonely? A phenomenology of Filipino older adults’ experiences of happiness when joining international group tours

Across the literature, travelling has been viewed as a recurring activity for older adults and is driven by a multitude of purposes and reasons. Previous studies have probed touristic activities of older adults however, little is known about their emotional experiences specifically their sense of happiness when joining international group tours, hence this phenomenological study. A qualitative approach was utilized to gather data from a group of 15 purposively selected participants aged 60 years and above. A two-part instrument consisting of a robotfoto and a semi-structured interview was used in this study. Through vertical and horizontal analyses of the field text, this study afforded the development of The Spiraling Model of Aging Filipino Tourists' Happiness. This model describes aging tourists' happiness while travelling as a product of Shared Moments, Shared Culture, Shared Memories, and Shared Transcendence. Summarily, findings of this study may provide significant insights to service providers such as hotels, airlines and travel agencies across the globe in developing innovative marketing strategies that cater to this promising age group. Empirically, this study may stimulate further exploration in the field of Cognitive Psychology aimed at adding large-scale data regarding the study of emotions specifically older adults' happiness when joining international group tours.