Let G be a graph with adjacency matrix A(G), and let D(G) be the diagonal matrix of the degrees of G: The signless Laplacian Q(G) of G is defined as Q(G):= A(G) +D(G). Cvetkovic called the study of the adjacency matrix the A-spectral theory, and the study of the signless Laplacian{the Q-spectral theory. To track the gradual change of A(G) into Q(G), in this paper it is suggested to study the convex linear combinations A_ (G) of A(G) and D(G) defined by A? (G) := ?D(G) + (1 - ?)A(G), 0 ? ? ? 1. This study sheds new light on A(G) and Q(G), and yields, in particular, a novel spectral Tur?n theorem. A number of open problems are discussed.