Recognizing the beauty in diversity: Exposure to body-positive content on social media broadens women’s concept of ideal body weight.

By depicting an unrealistic share of skinny or toned body types, modern mass media have been found to shift users' perception of an ideal body toward narrow and often unattainable standards. In response to this, the "#bodypositivity" (BoPo) movement on social media has set out to challenge restrictive body ideals, advocating for more open-minded views toward the human physique. Matching BoPo's emphasis on diversity, we hypothesized that viewing body-positive online content alters women's concept of an ideal body to encompass a broader range of body shapes (on a spectrum from skinny to obese). The results of two pre-registered experiments (