The A Study on the Changes in Financial Performance of Shanxi Xinghuacun Fen Wine After Digital Transformation

With the continuous development of internet technology, various industries are actively engaging in digital transformation to enhance their competitiveness. Many traditional liquor industries in China are also undergoing digital construction to optimize and adjust their management models and business structures. Taking Shanxi Xinghuacun Fen Wine as an example, this paper studies the changes in financial performance after digital transformation through financial indicators, aiming to make enterprises recognize the impact of digital transformation on their financial performance and continuously improve their digital transformation efforts.