The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste

Journal Article The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste Get access Ryan S. Elder, Ryan S. Elder Search for other works by this author on: Oxford Academic PubMed Google Scholar Aradhna Krishna Aradhna Krishna Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 36, Issue 5, February 2010, Pages 748–756, https://doi.org/10.1086/605327 Published: 25 June 2009