Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence

Journal Article Are All Out-Groups Created Equal? Consumer Identity and Dissociative Influence Get access Katherine White, Katherine White Search for other works by this author on: Oxford Academic PubMed Google Scholar Darren W. Dahl Darren W. Dahl Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 34, Issue 4, December 2007, Pages 525–536, https://doi.org/10.1086/520077 Published: 28 June 2007