Citespace-based Visual Analysis of Green Consumption Research in China

In order to cope with the rapid economic development and the continuous deterioration of ecological environment, it is necessary to promote green consumption so that the whole society can move toward sustainable development. Based on a large number of scholars' studies, this study provides a systematic review of core journals on green consumption in China through Bibliometric analysis and the visualization and analysis software CiteSpace. The research results show that the research hotspots of green consumption in China are "green consumption", "green marketing", "circular economy", "consumer "The research focuses on consumer behavior patterns of green product purchases, reflecting the convergence of consumer behavior research themes in the development of green consumption. There is less cooperation between authors and institutions, and academic cooperation in the field of green consumption research is far from sufficient. The research on green consumption in China can be divided into three stages: the initial period, the growth period, and the ebb and flow period. From studying consumption patterns and researching government policies, the research gradually focuses on the human psychological level and studies the influencing factors of green consumption from the consumer psychological factors, and the research on the micro consumption behavior level becomes more and more in-depth, and the research in the field of green consumption in China becomes increasingly mature.