Maintaining her image: A social comparative evaluation of the particularity of mothers in the Chinese cultural context

In Chinese culture, the mother holds a special meaning in one's self-concept, and is perceived as being stablyincorporated into and consistent with the self. However, it is unclear whether the evaluation of mothers by individuals is affected following the initiation of upward and downward social comparisons (USC and DSC). This experiment manipulated USC and DSC by evaluating positive and negative public figures and used functional near-infrared spectroscopy to record changes in brain activity during the evaluation. It was found that participants' evaluations of their mothers and their brain activity did not differ from the self during USC, verifying the equivalence of the mother and the self. In DSC, participants made significantly more positive social judgments about their mothers, accompanied by greater activation of the left temporal lobe. These results suggest that the mother was not only stably incorporated into the self but was in a position of even greater importance than the self. In DSC in particular, individuals are more likely to maintain a positive image of their mother.