调解
旅游
结构方程建模
竞争优势
知识管理
业务
可持续旅游
人口
营销
计算机科学
政治学
社会学
人口学
机器学习
法学
作者
Fahad Saddique,Beenish Ramzan,Shouvik Sanyal,Jebreel Alamari
出处
期刊:Journal of infrastructure, policy and development
[EnPress Publisher]
日期:2023-10-23
卷期号:7 (3)
被引量:1
标识
DOI:10.24294/jipd.v7i3.2416
摘要
After the pandemic (COVID-19), there is a dire need to gain a competitive advantage for tourism organizations which can be accomplished by implementing new technologies to facilitate sustainable healthier services. Given that, the study aims to shed light on the importance of digital leadership to improve sustainable business performance considering the parallel mediation of digital technology and digital technology support in the tourism sector of Pakistan. The sample population consists of technology-based tourism organizations in Pakistan. Cochran’s formula was chosen for sampling, in which 37 organizations with 792 employees were selected for data through a random sampling technique. The collected data were analyzed through structural equation modeling, and findings reveal that digital leadership positively influences sustainable business performance. Furthermore, the mediating role of technological leadership support and digital technologies partially mediates the association between digital leadership and sustainable performance.
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