Study of the propagation characteristics and narrative strategy of knowledge-sharing short video

The presentation and propagation of knowledge is always carried by media carrier, and the media form and technologies determine the knowledge form and the narration evolution.With the development of Internet technology and the arrival of 5G era, great changes have taken place in the information acquisition habits of users, while paperless reading and visual reading have become more and more normalized ways of information acquisition.At this all--media era, short video combined with knowledge propagation which can meet users' need of information acquisition under an information environment with fragmented knowledge and time is becoming a new direction of promoting knowledge transfer and improving citizens' scientific literacy.Though knowledge-sharing short videos have been one of the important content categories in current We Media ecology, their development history is still short, so it is lack of systematic research in academic circle yet.This paper chose some typical knowledge-sharing short video samples from short video platforms, summarized the propagation characteristics of them, and analyzed the narrative strategy of knowledge-sharing short video from narrative subject, time, space, discourse and so on.