广告
多样性（控制论）
Lift（数据挖掘）
因果关系（物理学）
业务
营销
计算机科学
量子力学
物理
数据挖掘
人工智能
出处
期刊：Journal of Advertising Research
[World Advertising Research Center]
日期：2021-03-01
卷期号：61 (1): 1-2
被引量：1
摘要
This issue of the Journal of Advertising Research contains eight studies that span a wide variety of topics, from causality in sales lift from television advertising to an updated approach to the FCB grid. You’ll also learn about the role of consumer insight in the creative process, price premiums
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