The Impact and Promoting Effect of Cross-Border E-Commerce on the Traditional Foreign Trade Industry

With the emergence and popularization of Internet technology, cross-border e-commerce has swept the world and has a profound impact on international trade. More and more traditional foreign trade enterprises have joined the development wave of cross-border e-commerce. The emergence of cross-border e-commerce has a certain impact on the development of traditional foreign trade, but its role in promoting the development of traditional foreign trade is not to be underestimated. The use of cross-border electricity supplier, on the one hand, the traditional small and medium-sized foreign trade enterprises can bypass many trade barriers to gain market opportunities through cross-border electronic business platform, to compete with large enterprises Fair; on the other hand, through the cross-border electricity supplier, the traditional small and medium sized foreign trade enterprises to reduce the transaction procedures, reduce transaction costs. Through the Internet platform, we integrate efficiently the information flow, logistics and capital flow of the supply chain, and promote the supply chain's value increment. We take advantage of the low cost of network marketing, increase the exposure of products, and promote the brand value. It is not difficult to foresee that cross-border e-commerce will be the biggest engine for China's foreign trade to grow at a high speed in the future. In this context, if the traditional foreign trade industry wants to achieve rapid development, we should use cross-border e-commerce to enter the international market, optimize the industrial structure, and enhance the competitiveness of China's foreign trade enterprises in the international market.