理想(伦理)
心理学
社会心理学
一致性(知识库)
计量经济学
数学
认识论
几何学
哲学
标识
DOI:10.1016/0148-2963(85)90026-8
摘要
This study tested the hypothesis that the effects of self-congruity and ideal congruity on purchase motivation are additive. Self-esteem and self-consistency theories were used to explain this relationship. The results of this study demonstrate support for this relationship. Research implications based on the theoretical model proposed in this study are also discussed.
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