Research on dynamic pricing strategy of electric vehicle charging based on game theory under user demand service scheme

Under the goal of carbon peaking and carbon neutrality, the electric vehicle (EV) industry has ushered in important development opportunities. With the large-scale growth of the number of EVs, the various charging needs of users should be taken into account in the game of interests between EV users and charging station operators. Based on this, this paper proposes a dynamic pricing strategy of EV charging based on game theory under the user demand service scheme. While considering the orderly charging of EVs, this strategy designs a service scheme for users with charging needs, and combines the user service utility model to establish a game pricing model in different scenarios, and finally solves the optimal pricing strategy. The data simulation results show that the model can effectively solve user needs, improve user service quality, and achieve a win-win situation for charging station operators and EV users.