Contributions Organizational Identification, Job Performance and Job Satisfaction: Evidence from China New Generation Employees

New generation employees have been the main force in the enterprise employees in China. This study explores the impact of organizational identification on job performance of new generation employees, and tests the role of job satisfaction in relationship between organizational identification and job performance. The data was collected from 428 new generation employees from telecom industry in China. The results indicated the positive and significant correlation between organizational identification and job performance which is composed of task performance and contextual performance. Job satisfaction was tested to play a moderating role in the relationship between organizational identification and contextual performance, but not in the relationship between organizational identification and task performance.