旅游
业务
共享经济
点对点
商业模式
营销
广告
公共关系
万维网
计算机科学
政治学
法学
作者
Jingjie Zhu,Mingming Cheng
标识
DOI:10.1080/13683500.2021.2016662
摘要
The COVID-19 pandemic has fostered a new form of virtual tour, the Airbnb peer-to-peer online experiences, allowing individuals to register as hosts and provide live, interactive video sessions to a small group of global audiences online. This study aims to unpack this innovative business model and examine its potential impacts on the tourist experience and tourism destination. Our research shows that the online offerings of the Airbnb experience are multi-dimensional, ranging from educational and entrainment to cultural immersion. While Airbnb peer-to-peer online experiences model can provide numerous opportunities to enable local entrepreneurship, it can create significant long-term challenges for other businesses, presenting an urgent need to systematically examine its wide societal implications for the tourism industry.
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