A tourist typology of online and face-to-face social contact: Destination immersion and tourism encapsulation/decapsulation

The sense of tourism encapsulation/decapsulation is increasingly determined by the level and type of connectivity enabled by advanced Information Communication Technology (ICT). This study explores tourists' online and face-to-face social contacts and their effects on travel experiences. A six-fold tourist typology is established, namely: Disconnected Immersive Traveller, Digital Detox Traveller, Diversionary Traveller, Dual Zone Traveller, Daily Life Controller and Social Media Addict. A contact–immersion nexus is also developed to indicate the attachment tendencies of different tourist types between their home and away zones. Theoretical contributions and practical implications are discussed.