价值(数学)
利益相关者
知识管理
领域(数学)
透视图(图形)
社会学
共同创造
利益相关方参与
过程(计算)
业务
客户参与度
公共关系
营销
计算机科学
政治学
社会化媒体
万维网
数学
机器学习
人工智能
纯数学
操作系统
作者
Michael Barrett,Eivor Oborn,Wanda J. Orlikowski
出处
期刊:Information Systems Research
[Institute for Operations Research and the Management Sciences]
日期:2016-09-23
卷期号:27 (4): 704-723
被引量:225
标识
DOI:10.1287/isre.2016.0648
摘要
How is value created in an online community (OC) over time? We explored this question through a longitudinal field study of an OC in the healthcare arena. We found that multiple kinds of value were produced and changed over time as different participants engaged with the OC and its evolving technology in various ways. To explain our findings, we theorize OC value as performed through the ongoing sociomaterial configuring of strategies, digital platforms, and stakeholder engagement. We develop a process perspective to explain these dynamics and identify multiple different kinds of value being created by an OC over time: financial, epistemic, ethical, service, reputational, and platform. Our research points to the importance of expanding the notion of OC users to encompass a broader understanding of stakeholders. It further suggests that creating OC value increasingly requires going beyond a dyadic relationship between the OC and the firm to encompassing a more complex relationship involving a wider ecosystem of stakeholders.
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