How Do People Feel About Mates?

Where do positive feelings about a romantic or sexual partner come from? This article offers an overview of—and imposes some structure on—the enormous literature on mate evaluation, from initial attraction to long-term relationship settings. First, we differentiate between research that identifies the factors that predict positive evaluation on average (i.e., normative desirability) and research that attempts to document for whom certain factors are more versus less positive (i.e., heterogeneity in desirability). Second, we review the positive biases that tend to dominate the evaluative process, as well as the promising (and sorely needed) new methods in this research space. Third, we cover contemporary perspectives on the mechanisms that explain how evaluations shift and change over the entire relationship arc. Fourth and finally, we discuss how diversifying the samples and perspectives in mate evaluation research will address novel and generative questions about culture, stigma, and socioeconomic status.