广告
在线广告
搜索广告
定向广告
广告研究
上下文广告
万维网
计算机科学
展示广告
业务
在线搜索
广告宣传
营销
互联网
作者
Jianqing Chen,Jan Stallaert
标识
DOI:10.25300/misq/2014/38.2.05
摘要
Online publishers and advertisers have recently shown increasing interest in using targeted advertising online. Such targeting allows them to present users with advertisements that are a better match, based on their past browsing and search behavior and o
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