价值主张
过程(计算)
产品(数学)
任务(项目管理)
计算机科学
价值(数学)
风险分析(工程)
新产品开发
工程类
过程管理
营销
系统工程
业务
机器学习
操作系统
几何学
数学
作者
Yuri Borgianni,Gaetano Cascini,Francesco Pucillo,Federico Rotini
标识
DOI:10.1016/j.compind.2013.02.004
摘要
Companies willing to introduce radical innovations have to face the tough task of correctly evaluating manifold aspects concerning the lifecycle of the new products to be launched. In such a circumstance severe difficulties arise because, at the very beginning of the design process, project teams own limited and unreliable information about the performances viable to positively impact value for customers and consequently the commercial success. The present paper suggests an original approach for the anticipatory assessment of the expected market appraisal of a new product profile. The proposed ''Value Assessment Metrics'' (VAMs) is a tool to estimate the success potential of a new artefact through a balance of its functionalities and features with respect to the alternatives existing in the market. The metrics are defined through an induction process from a large collection of successful innovations and market failures. After reporting the methodological approaches adopted to build the VAMs, the first based on Logistic Regression, the second on Neural Networks, the paper presents their preliminary validation and two example applications to the proposition of an innovative lipstick and a concealed hinge.
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