The role of perceived integration in WeChat usages for seeking information and sharing comments: A social capital perspective

This paper aims at investigating the role of perceived integration in WeChat usages from a social capital perspective. Drawing on social capital theory, the author(s) proposed a research model of college students’ WeChat usages for seeking information and sharing comments in youth league campus (YLC) activities. The research model was empirically tested by using data collected from 518 college students who used the WeChat for YLC activities in China. The results of structural equation modeling analysis indicate that perceived integration positively affects 3 dimensions of social capital. Perceived similarity and social interaction ties positively affect seeking information and sharing comments.