营销
业务
产品（数学）
职位（财务）
新产品开发
市场营销管理
数学
几何学
财务
出处
期刊：Advances in Social Sciences Research Journal
[Scholar Publishing]
日期：2020-03-17
卷期号：7 (3): 82-91
被引量：1
标识
DOI：10.14738/assrj.73.7897
摘要
Several marketing researchers have concluded that in many organizations the position of marketing decreases and loses its impact. If marketing plays (or should play) a substantial job inside the firm, this capability should have a noticeable voice in new product development (NPD).
Keywords: Concluded, Impact, Substantial job
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