Building an efficient human resource management system is the key to enhancing the core competitiveness of real estate enterprises. This article aims to explore how to enhance the core competitiveness of real estate enterprises through effective human resource management. In today's fiercely competitive market environment, human resources are one of the most important assets of enterprises. This article will propose relevant strategies and practical experience from aspects such as human resource planning, recruitment, and selection, to help real estate enterprises improve their core competitiveness.