An aesthetic measurement method for matching colours in product design

Abstract Since it is important to know how to evaluate human emotions reflected in the image of a product during the process of product design precisely, a means of evaluating the aesthetic measurement of the image of a product with colour matching is proposed in this article. This method entails a solid visual angle of the subject, the distribution of colour‐area ratios, and colour images as experimental samples for colour matching. The evaluation was conducted based on a formula of the aesthetic measurement of the coloured area. To ensure that the entire practical colour co‐ordinate system was covered, 111 coloured chips were distributed throughout the implementation procedure. The aesthetic measure of colour harmony in this study was calculated based on aesthetic measure theory; moreover, each of the three given images received three symbolic colour combinations before using the fuzzy theory to determine the relationship between the image and the colour combinations of the products. Observers' evaluations of the fuzzy theory and the aesthetic measurement model were then compared, and the results showed that the proposed method succeeded in obtaining a high degree of satisfaction for the top 2 ranked samples in the aesthetic measurement model evaluation and human evaluation. Although only 2 product designs were used as examples for performing the evaluation procedure, the procedure can also be applied to other products.