The Power of Feelings in Understanding Advertising Effects

Journal Article The Power of Feelings in Understanding Advertising Effects Get access Julie A. Edell, Julie A. Edell Search for other works by this author on: Oxford Academic PubMed Google Scholar Marian Chapman Burke Marian Chapman Burke Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 3, December 1987, Pages 421–433, https://doi.org/10.1086/209124 Published: 01 December 1987 Article history Received: 01 November 1986 Revision received: 01 June 1987 Published: 01 December 1987