Application of Defamiliarized Illustrations to the Design of Culture and Creative Products

The literary theory “Defamiliarization” is put forward by Shklovskij as a significant theory in Russian formalism. In fact, the theory of defamiliarization can be applied to many fields, including the field of illustrations. First of all, in this paper, the meaning of defamiliarization was discussed from the perspective of psychology and rhetoric so as to unveil the role of illustration in the design of cultural and creative products. Secondly, the case study method was used to analyze the application strategy of defamiliarization in the design of cultural and creative illustration design respectively from the perspective of Drawing Content, Viewing Angle, Drawing Material and Form of Expression. At last, an overall investigation was conducted into the method of applying defamiliarization to the design of cultural and creative illustrations, on which basis, a set of design ideas were worked out to improve the novelty, taste and originality of cultural and creative products.