Profit distribution of liner alliance based on shapley value

Profit distribution plays an important role in the sustainable and stable development of liner alliances, this paper tries to solve the profit distribution issues in the liner alliance based on Shapley Value Method. Meanwhile, seeing that there is little consideration from the customer satisfaction, this paper establishes a new model by revising Shapley Value Method to distribute the profit of liner alliances from the perspectives of suppliers and customers and carry out verification through case analysis. The profit distribution method proposed in the paper is helpful to the reasonable profit distribution of liner alliance. It ensures the continuity and stability of liner alliance and provides a scientific decision-making basis for the profit distribution of liner alliance.