The Construction and Application of Evaluation Index System of Rural Public Digital Cultural Service Accessibility

ABSTRACT This research takes the accessibility of rural public digital cultural services as the research object. Based on the accessibility framework and system evaluation theory, an evaluation index system is constructed through investigation and analysis. Firstly, through on‐site investigation and interviews, explore service accessibility factors and establish a feature factor model; Secondly, based on industry norms, an evaluation system was constructed that includes primary, secondary, and tertiary indicators, and was revised and validated through empirical analysis; Finally, the AHP fuzzy comprehensive evaluation method was applied to study the indicator system. The results indicate that the accessibility of public digital cultural services is good, but still needs to be improved, and improvement path suggestions are proposed from the aspects of resource supply, services, organization and management, etc. The research enriches the evaluation system of public cultural services and provide reference for the government to improve public digital cultural services.