Detecting Early Signs of Overtourism: Bringing Together Indicators of Tourism Development With Data Fusion

Tourism is a powerful economic driver for communities, but there are dangers of overtourism in tourism-dependent destinations. The study proposes an approach to detect early signs of overtourism by integrating census and industry data with residents’ perceptions of tourism benefits. The indicators include industry performance, its economic impacts, and indirect measures related to quality of life. The public perceptions are collected through surveying four different tourism-dependent communities in Florida. We found that in general local residents are highly positive about the tourism industry benefits to their communities, yet many respondents would like the tourism levels reduced. Especially concerning are negative sentiments toward tourism among the younger population groups and racial minorities. The findings are interpreted as early signs of overtourism.