'Complexity', the 6th Competitive Force that Shapes Management Strategy - A Cybernetic Approach to 'Porter's Five Forces that Shapes Industry Strategy' in Turbulent and Complex Environments

The core pillars of the job of the strategist have shifted. This changed has not occurred because of the foresightedness or farsightedness of the strategist’s shaping our business’ wisdom and fundamentals, but because of the lack of the strategist’s understanding of doing his job. The job of the strategists must be reinvented and redefined. The cracks, which are being more and more visible in the world of business’ functioning’s are threatening our cardhouses, we so dearly cherish as stable business’ structures from the meta layer but moreover from its very core structure. Its high time that a long due revision has to be made to our fundamentals of strategic thinking and mindset, then the occurring crises, which we are asked to accept as a business as usual endeavor and occurrence, is ought not to be found in the dictionary of the grand organizational strategist. The purpose of the paper is to embark on a journey in competitive strategy and revisit Porter’s five forces strategy model. The author will introduce a cybernetic approach to Porter’s model and coin the 6th force that shapes management strategy.