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30 积分 2022-09-21 加入
Predictors Affecting Effects of Virtual Influencer Advertising among College Students
8个月前
已完结
The effect of brand personality self-congruity on brand engagement and purchase intention: The moderating role of self-esteem in Facebook
9个月前
已完结
Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media
9个月前
已完结
Avatar marketing: a study on the engagement and authenticity of virtual influencers on Instagram
9个月前
已完结
Consumers' responses to virtual influencers as advertising endorsers: Novel and effective or uncanny and deceiving?
10个月前
已完结
Customers’ acceptance of artificially intelligent service robots: The influence of trust and culture
10个月前
已完结
Effects of horizontal violence among nurses on patient safety: Mediation of organisational communication satisfaction and moderated mediation of organisational …
10个月前
已完结
Customer brand engagement behavior in online brand communities
10个月前
已完结
Extending the boundaries of psychological ownership research: measurement, outcomes, cultural moderators
10个月前
已完结
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
10个月前
已完结
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