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780 积分 2024-04-16 加入
How to achieve targeted advertising with the e-commerce platform’s membership system?
14天前
已完结
Agency selling or reselling: E-tailer information sharing with supplier offline entry
17天前
已完结
Joint pricing and advertising strategy with reference price effect
2个月前
已完结
Selling through social media influencers in influencer marketing: participation-based contract versus sales-based contract
3个月前
已完结
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
3个月前
已完结
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective
3个月前
已完结
Differentiated premium membership mechanism in platform competition
3个月前
已完结
Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels
3个月前
已完结
The effect of brand loyalty and loss aversion on competitive trade-in strategies
4个月前
已完结
Evaluating differential pricing in e-commerce from the perspective of utility
4个月前
已完结
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