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Influencer marketing: Homophily, customer value cocreation behaviour and purchase intention
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Customer responses to service robot anthropomorphism: an integrative perspective based on social cognition and Intergrou
2个月前
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Customer responses to service robot anthropomorphism: an integrative perspective based on social cognition and Intergrou
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Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers
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The Social Psychology of Telecommunications
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