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220 积分 2024-11-05 加入
Unveiling the role of social media and females’ intention to buy online cosmetics
3天前
已完结
Enhancing the role of flow experience in social media usage and its impact on shopping
5天前
已完结
Investigating consumer purchase intention in online social media marketing: A case study of Tiktok
5天前
已完结
Who generates your video ads? The matching effect of short-form video sources and destination types on visit intention
7天前
已完结
Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps
7天前
已完结
Matching is believing: the effect of congruency on purchase intention in live streaming shopping context
8天前
已完结
Exploring the factors influencing consumer engagement behavior regarding short-form video advertising: A big data perspective
15天前
已完结
How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions
1个月前
已完结
Purchase intention through mobile applications: a customer experience lens
1个月前
已完结
Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin)
1个月前
已完结
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