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“Want” versus “Need”: How Linguistic Framing Influences Responses to Crowdfunding Appeals
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What influences an individual’s pro-environmental behavior? A literature review
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Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption
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Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
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“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names
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Consumer Research Insights on Brands and Branding: A JCR Curation
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Fake news and post-truth pronouncements in general and in early human development
25天前
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Fake news and post-truth pronouncements in general and in early human development
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The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags
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