Lv26
120 积分 2024-09-20 加入
how to present food images on packaging?the influence of asethetics design on consumers' perceived healthiness
1小时前
已完结
Marketing by Design: The Influence of Perceptual Structure on Brand Performance
21小时前
已完结
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal 管理学TOPSCI升级版 管理学1区IF 11.5SWJTU A++SWUFE A+
22小时前
已完结
Consumer–brand relationships and social distance: A construal level theory perspective
15天前
已完结
Communicating Sustainable Business Models to Consumers: A Translation Theory Perspective
19天前
已完结
Disentangling Product Comparisons with the Attribute–Hedonic Model
20天前
已完结
The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers' luxury consumption
24天前
已完结
Research on the impact of matched effects between green advertising appeals and product type on consumer purchase intention
24天前
已完结
Health-Related Advertising: Leveraging Virtual and Human Influencers to Encourage Health Behaviors
24天前
已完结
A review of touch research in consumer psychology
1个月前
已完结
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