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30 积分 2024-07-14 加入
Beyond pleasure and pain
2小时前
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Showing usage behavior or not? The effect of virtual influencers’ product usage behavior on consumers
6天前
已完结
Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts
8天前
已完结
Watching it motivates me to become stronger: Virtual influencers' impact on consumer self-improvement product preferences
9天前
已完结
Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes
9天前
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Human versus virtual influences, a comparative study
9天前
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“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
9天前
已完结
Fundamental motives: How evolutionary needs influence consumer behavior
14天前
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Cyberostracism: effects of being ignored over the Internet
15天前
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