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280 积分 2024-04-03 加入
Virtually human: anthropomorphism in virtual influencer marketing
1个月前
已完结
Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition
1个月前
已完结
The Effect of Avatar Self-Integration on Consumers’ Behavioral Intention in the Metaverse
4个月前
已完结
Mentor or partner: Matching effect of para-social interaction and product type on purchase intention in live-streaming commerce
4个月前
已完结
Human versus virtual influences, a comparative study
4个月前
已完结
Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media
4个月前
已完结
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