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2025-01-04 加入
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The Emerging Social Neuroscience of Justice Motivation
16小时前
求助中
Power from words: The influence of brand activism message framing on consumer purchase intention
6天前
已完结
Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising
6天前
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Pride, not prejudice: a cross-cultural big data analysis of consumer reactions to rainbow-washing in advertising
6天前
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Corporate Sociopolitical Activism and Firm Value
7天前
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Differential response to corporate political advocacy and corporate social responsibility: implications for political polarization and radicalization
20天前
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The underdog effect: The marketing of disadvantage and determination through brand biography
1个月前
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Speedy activists: How firm response time to sociopolitical events influences consumer behavior
1个月前
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Testing the effects of reputation, value congruence and brand identity on word-of-mouth intentions
2个月前
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Effect of Self-Congruity with Sponsorship on Brand Loyalty
2个月前
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