Lv1
30 积分 2024-10-19 加入
The effect of interactivity of brands’ marketing activities on Facebook fan pages on continuous participation intentions: An S–O-R framework study
1天前
待确认
The effects of social media posts’ characteristics on customer engagement: Evidence from WeChat
3个月前
已完结
Informative or affective? Exploring the effects of streamers’ topic types on user engagement in live streaming commerce
3个月前
已完结
Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement
4个月前
已完结
皖公网安备34019202002308
