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The role of crisis typology and cultural belongingness in shaping consumers’ negative responses towards a faulty brand
1个月前
已完结
Impact of exogenous brand crises on consumer behaviour
2个月前
已完结
Retraction Note: The impact of dynamic knowledge management capability on enterprise innovation performance
3个月前
已关闭
Single-Paper Meta-Analysis: Benefits for Study Summary, Theory Testing, and Replicability
3个月前
已完结
Impact of exogenous brand crises on consumer behaviour
3个月前
已关闭
Impact of exogenous brand crises on consumer behaviour
3个月前
已关闭
Celebrity endorser scandal: a literature review and future research agenda
3个月前
已完结
Impact of social crises on brand perception and consumer trust
3个月前
已关闭
When Should a Brand Cut Ties With a Scandalized Endorser?
4个月前
已完结
EXPRESS: Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes
5个月前
已完结
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