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30 积分 2024-10-06 加入
Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products
1天前
已完结
Tully, S., Longoni, C., & Appel, G. (2025). EXPRESS: Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity. Journal of Marketing, 00222429251314491
4天前
已完结
Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption
29天前
已完结
Hideous but worth it: Distinctive ugliness as a signal of luxury
1个月前
已完结
Web-browsing patterns reflect and shape mood and mental health
2个月前
已完结
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
2个月前
已完结
Angular or rounded? The effect of the shape of green brand logos on consumer perception
4个月前
已完结
making sence?the sensory-specific nature of virtual influencer effectiveness
5个月前
已完结
Don’t Hurry, Be Happy! The Bright Side of Late Product Release
6个月前
已完结
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