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20 积分 2024-02-18 加入
The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation
1天前
已完结
The price is Heavy: How the haptic sensation of weight influences preference for partitioned versus combined pricing
1天前
已完结
Advertising Theory
2个月前
已关闭
It Looks Good so Let’s Show it off: A Psychoraphic Segmentation of Instagrammers: An Abstract
2个月前
已完结
Do celebrities in advertisements matter? Familiar endorsers as an accelerator of gestural cues of persuasion
5个月前
已完结
YouTube It Before You Buy It: The Role of Parasocial Interaction in Consumer-to-Consumer Video Reviews
6个月前
已完结
Social media influencers and consumer engagement: A review and future research agenda
8个月前
已完结
Opinion leadership vs. para-social relationship: Key factors in influencer marketing
8个月前
已完结
She’s my favorite YouTuber, so I watch ads on her channel: The interplay of parasocial interaction and YouTube ad knowledge on voluntary ad-watching
8个月前
已完结
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