Lv11
48 积分 2024-01-23 加入
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
1小时前
待确认
EXPRESS: BMW is POWERFUL, Beemer is Not: Nickname Branding IMPAIRS Brand Performance
15天前
已完结
Who posts the advertisement: The influence of advertising authorship on in‐feed advertising effectiveness
19天前
已完结
Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”
20天前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
1个月前
已完结
Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness
5个月前
已完结
Slogans With Negations’ Effect on Sustainable Luxury Brand
5个月前
已完结
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products
7个月前
已完结
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
7个月前
已完结
Remembering the past makes consumers easier to forgive: The influence of nostalgia on forgiveness and its internal mechanism in service failure
7个月前
已完结
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