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28 积分 2024-01-23 加入
Product placement 2.0: “Do Brands Need Influencers, or Do Influencers Need Brands?”
2小时前
已完结
How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact
28天前
已完结
Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness
4个月前
已完结
Slogans With Negations’ Effect on Sustainable Luxury Brand
4个月前
已完结
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products
6个月前
已完结
Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
6个月前
已完结
Remembering the past makes consumers easier to forgive: The influence of nostalgia on forgiveness and its internal mechanism in service failure
6个月前
已完结
Virtual influencers’ attractiveness effect on purchase intention: A moderated mediation model of the Product–Endorser fit with the brand
9个月前
已完结
Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
9个月前
已完结
Minor flaws are better: The positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
9个月前
已完结
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