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10 积分 2024-02-13 加入
Towards a model of social commerce: improving the effectiveness of e-commerce through leveraging social media tools based on consumers’ dual roles
4个月前
已完结
AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce
5个月前
已完结
Consumer behavior in social commerce: A literature review
5个月前
已完结
AI and human broadcasters: Relative impact on consumer engagement in live streaming commerce
5个月前
已完结
Investigating the antecedents of e-commerce satisfaction in social commerce context
5个月前
已完结
The positive role of labelling on consumers’ perceived behavioural control and intention to purchase organic food
5个月前
已完结
Social media, customer engagement, and sales organizations: A research agenda
5个月前
已完结
The discount consolidation effect: How brands can present quantity discounts more effectively
6个月前
已完结
The discount consolidation effect: How brands can present quantity discounts more effectively
6个月前
已完结
Historizing the present: Research agenda and implications for consumer behavior
6个月前
已完结
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