Lv11
10 积分 2024-09-29 加入
Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
1小时前
已完结
Leave or stay? Factors influencing consumers’ purchase intention during the transformation of a content anchor to a live stream anchor
2小时前
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An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness
2小时前
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